MoviePass was forced to shut down due to its unsustainable business model, and rising competition after movie theaters launched their own subscription services. Share This Article. Post was not sent - check your email addresses! TubeMate 3. Google Play. The Best Black Friday deals. Bill Gates' favorite books of Hawkeye review.
Xbox Game Pass Ultimate review. Windows Windows. Most Popular. New Releases. Desktop Enhancements. Networking Software. Trending from CNET. Load Comments 6. User Comments: 6. Recently commented stories Jump to forum mode. Add your comment to this article. You need to be a member to leave a comment. How different was your view of what MoviePass would be from the model that Helios and Matheson ultimately put in place?
We were A-B testing these things all day long. What you are trying to do is find the vector point between what's a profitable business price and what's too expensive for people and you cut out the ability to grow, and what's too cheap that you never, you're never going to make money.
There was no way. I think the big difference was we already knew that. When they came in with the idea that they know better, they fired me. At the end of the day as a business, that price wasn't sustainable. That's a simple truth.
There was the technical aspect of it, too. Shutdowns and other things were extremely frustrating for users. It functioned. Peopled loved the ease of service. I can go wherever I want, I can walk up to any theater. We had a larger footprint than Fandango and Movie Tickets combined. In any theater, probably except for drive-ins or cash-only, you could use MoviePass.
So that ease of use and simplicity was perfect. We worked a lot of years to get that that right. Everything that transpired after that was intentional. Those weren't technical issues. Them deciding to pull AMC Theaters, or your app not working fully were not technical issues. You mentioned AMC. Do you think you will try to court some of these larger theater chains? My goal is to help Hollywood return, help movie-going return.
I think there is a place in the universe for "only sign up to one exhibitor," and that's the only one you go to. I think there's a place in the universe for people who want to go be able to go multiple places, and they may pay a little more for that. I think there's room in the ecosystem for that, and I and our team have always only been driven to help drive movie going. We think that subscription can be a really big benefit for the industry.
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